Like most things in life, bad gemini was born by accident.

The brand started forming when its founder, Jenni, was looking for the perfect hoodie to wear.

But most hoodies lacked something. Either the fit was off, there were issues with the quality or the garments weren’t sustainable. So she started printing her own clothing.

After years been in the making, and after countless tries, obstacles, and several manufacturing partners later, bad gemini was launched in 2024.

As a profound music-lover, Jenni decided to create the brand for an imaginary artist called “bad gemini”. 

The genre of music is irrelevant as is the appearance of the artist(s). Bad gemini is whatever you want it to be.

There are no rules, no limitations.

Only infinite curiosity and imagination.


bad gemini inspiration